We recently attended the "Japan Incentive Travel Roadshow in Singapore," a B2B business event designed to promote incentive trips to Japan!
Here are the key takeaways and latest market trends from our meetings on the ground:
Key Insights & Takeaways
- New Industry Players & Market Growth
With active participation from both established agencies and new entrants, we expect strong market growth ahead!
- Rising Demand for Regional & Off-Peak Travel
Demand for incentive trips outside major cities is surging, creating great opportunities to encourage off-peak travel.
- Power of Original & Customized Proposals
It’s not just about standard bookings—how well can we craft truly original experiences?
- Intensifying Price Competition
With more players entering the market, price competition is heating up!
- Unique "Only in Japan" Value
Many things that aren't possible elsewhere can be done in Japan, making distinctively Japanese proposals an absolute must.
Rather than competing solely on price, we will continue honing our proposal strength and creating unique content that leverages Japan’s unmatched strengths!
